All debut artists face a daunting challenge to be seen and heard in an ever-increasingly noisy marketplace. However, Laura Kaczor, with her mission to “show her love for the Lord and her love for people,” is no longer an invisible new artist as her national debut CD, Love Enough (LifeThirst Records/Indie Extreme) continues to gain fans with radio airplay of the current single, “Invisible,” television appearances, events and internet marketing. Kaczor’s project, a 10-song outing produced by six-time Gospel Music Association Dove Award-winner, Don Koch, is distributed by Universal Music Christian Group/Fontana Distribution and hit stores shelves on September 14, 2010.
“Invisible,” the second radio release from Love Enough, is currently spinning on 38 radio stations or networks across the country, earning “Most Added” mentions on three separate weeks on Billboard’s “Soft AC/Inspirational” chart and on CMW’s “Power Surge” securing top of the chart positions on play lists at stations such as WBCU/Newton, KS (#1) and WCFJ/Dayton, OH (#3). When adding in the multiple stations/translators/repeaters in the Pilgrim Radio Network and other stations, the number of broadcast outlets increases to 86, providing an impressive national footprint for the Nashville-based Kaczor. “Invisible” is being promoted by Creative Promotions based in Grand Rapids, MI.
As radio exposure increases, Kaczor has embarked on promotional tours, events and television appearances in support. Most recently, she was featured on in-studio interviews with WECC-Springfield, OH and WBYN/Lancaster, PA; and telephone interviews with WFCJ/Dayton, OH; WRVL/Lynchburg-Roanoke, VA; KBCU/N. Newton, KS and WOLC/Princess Ann, MD, among others. On November 19, Kaczor makes promotional visits in the Atlanta market where she will be a morning drive time guest on national reporting station WRAF/Toccoa Falls, GA and then ending the day with a taping of “Atlanta Live,” a two-hour daily show airing across metro-Atlanta as well as available via satellite. In between, Kaczor will drop in at several retailers doing informal “meet & greets” with store managers and staffs.
On November 6 and 7, Kaczor held a CD release concert and in-store appearance in her hometown area of Souderton, PA. The weekend promotion included interviews, giveaways, an in-store autograph appearance at Berean Christian Store, and a full concert at Pennridge Full Gospel Tabernacle in Perkasie, PA. The entire weekend was supported by radio stations WORD-FM and WBYN. No less than five area newspapers ran feature stories on the “hometown girl comes home” angle.
With a focused eye on web marketing and social networking, LifeThirst Records/Indie Extreme implemented strategic initiatives that began with a six-month digital-only distribution plan in February 2010, culminating with the brick & mortar retail distribution of the full-length CD on September 14. To support these efforts, the label has featured the CD for several weeks on HearItFirst.com, MyCCM.com, and others. It rounded out these promotions with direct email marketing, including eblasts and free song downloads, with iTickets.com, the most recent being November 7. The results from these efforts have been strong digital sales and gross impressions in the multiple tens of thousands.
In addition to an intense focus on solo concerts Kaczor has planned several LifeThirst worship conferences and/or Lift-Up U-niversity girls conferences for 2011, including January 30/Phoenixville, PA; April 3/Perkasie, PA; July 31/Philadelpia, PA. More information on these events can be found at www.laurakaczor.com
Love Enough is a mixture of Adult Contemporary/Soft AC melodies with inspiring lyrics bathed in Kaczor’s beautiful Sarah McLachlin-esque vocals. Kaczor co-penned nine of the ten songs on the release with hit tunesmiths Koch, Brian White, Carl Cartee and Chad Cates. Already two radio singles have hit the airwaves including the title cut and the recently shipped, “Invisible.”
Pennsylvania-born turned Nashville resident, Kaczor (pronounced, kuh-ZOR) is an accomplished recording artist, songwriter, worship leader and speaker with extensive performance credentials in both ensembles as well as a solo artist. A graduate of the University of Pennsylvania, Kaczor served as worship leader for Penn’s Campus Crusade for Christ and as a soloist in “Full Measure,” the university’s Christian a capella group. This led to a seven year role as worship leader in “Jesus Fest,” a quarterly northeast-region festival in that drew more than 1,000 youth and young adults from over 150 churches. In 2009, she founded LifeThirst conferences, a worship, evangelism, teaching conference built on John 4:13 (paraphrased as “find the living God and you will never thirst again.”) as well as Lift Up U-niversity, a girls’ conference subtitled, “God Is the Lifter of Your Head,” which is founded on Leviticus
26:13. Kaczor addresses issues facing girls today such as self-esteem, purity and God’s definition of beauty. A rigorous event schedule, comprising both conferences and solo appearances, is slated for Fall 2010 into Spring 2011 including a January 2011 LifeThirst event with Jonny Diaz at Valley Forge Christian College.
